"Tiger Woods" and Chris Miller Demonstrate the Importance of a Strong Headline

I won't need to check my Google traffic reports to know that this will be my most clicked and read blog post to date. This post is about the importance of carefully crafting attention getting headlines, titles, and subjects to break through marketing clutter and get the attention you deserve.

By including a hot phrase like "Tiger Woods" in my headline, I was able to stop you in your tracks and have you take action toward reading my blog.

Let's take this opportunity to go over the three goals for creating a wildly-successful headline, does it:

1. Get the reader's attention
2. Describe and attach value to the information that follows
3. Elicit a response from your intended audience

Without a strong headline this post may have gone unread. Always remember and reference the above goals when structuring your communications, even when it comes to leaving phone messages with prospective employers or introducing yourself to your next soulmate.

Unfortunately the general media also knows these tricks and that's how they keep you coming back for more. Most recently they enabled Tiger Woods to nearly eclipse an entire day of golf and the Olympics following his press conference on Friday. People are mesmerized by celebrity and armed with that knowledge even a small-time blogger like myself can leverage Tiger's name to get attention. Luckily I'm trying to educate not sell newspapers.

Comments

[Andrea]

This was a great post, and very informative. You are absolutely right, its all about grabbing the audience's attention and then maintaining it...good one!
Andrea
www.houseofdesignandstyle.com