Despite the hype surrounding Tiger Woods, the Masters came to a fairytale ending yesterday as Phil Mickelson took away the top prize.
Predicted to be the most watched Golf event of all time, the most uplifting moment came at the finish as Phil Mickelson gave a big hug to his wife Amy, who has been undergoing cancer treatments. Easily regarded as a moment where karma made its way back around, and a victory for women and decency, Phil put on a stunning performance that wasn't overshadowed by Tiger.
And don't miss SNL's Tiger Wood's Masters Return Skit...
This tournament was the latest in a string of big wins for CBS as this year's super bowl was the most watched TV show ever and last week's NCAA Duke-Butler title game viewership was up 31%. If you recall, NBC also enjoyed much success this year with it's Olympic coverage so when it comes to sports and advertising there is no question these are well spent dollars. Read article ยป
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