Despite the Big Brother side effect of meshing a tremendous amount of technology with a brand-new, ultra-secure Vegas casino, my next trip to Vegas will certainly include a stay at the Aria hotel; currently touted as the most sophisticated and high-tech hotel ever built.
For starters, the rooms remember your preferences upon check-in: When you step into your room your preferred temperature setting, lighting mood, and music selection are set automatically complete with a drawing of the curtains to reveal your view of the strip below. Couple that with geo-cell phone tracking and text messages with special offers, if you happen to be standing next to the buffet or craps tables you frequent, and you have a marketing powerhouse.
Real-time analysis and response to consumer behavior represents the next era in marketing automation. Some of us might recall the eyeball-recognition technology from the movie Minority Report, only this opt-in system might be something consumers enjoy as it pairs your historical wants and preferences with relevant products.
Even the touch-screen games/slots on the casino floor can be changed on-the-fly based on current usage patterns on the property, everyone in the casino can literally be pulling slots or playing video poker if that's what they demand. C'est la vie to waiting for that next blackjack seat to open, I'll see you in Vegas. Learn more ยป
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